website — UX, visual, IA — 2015
home page
Etsy is a personal re-design project.
While using the current website, I felt there was a need to re-structure the groupings such that information was accessed quicker and exploration was more delightful.
Menu dropdown
home page - full
I restructured information on Etsy's menus such that the top level categories were readily visible. The sub-menus appear on hover and with simple organization and addition of featured items are quicker to access.
inner page - full
I also organized trending and featured items and sellers to provide necessary information quickly. I kept the visuals clean with focus on information and messaging.
inner page - filters
UX   .   visual   .   IA