Etsy is a personal re-design project.
While using the current website, I felt there was a need to re-structure the groupings such that information was accessed quicker and exploration was more delightful.
I restructured information on Etsy's menus such that the top level categories were readily visible.
The sub-menus appear on hover and with simple organization and addition of featured items are quicker to access.
I also organized trending and featured items and sellers to provide necessary information quickly.
I kept the visuals clean with focus on information and messaging.
I care about strategic vision and obsess over details. I think about the why and marvel at the unknown.
Working on digital experiences since 2004, I provide all aspects of product and user experience design. I have worked for—Barnes and Noble, Apple, Yahoo!, MijnAlbum.
Currently, I am a lead designer in Juniper Networks.
I have been published in A List Apart and UX Booth. My favorite pastimes include walks in woods, diy projects and kathak.
I can be reached at firstname.lastname@example.org or LinkedIn.
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