As a Content Strategist, my role was to ensure that content was relevant, up-to-date, and usable. While at Yahoo!, I architected web content through gap analysis, content inventory, content template, taxonomy, voice/tone guidelines, and iterative reviews.
I also provided all sorts of copy: UX, informal, scholastic, technical, promotional, journalistic.
Evangelizing for content strategy, I established it as part of UX team and was selected to present a paper on it in Yahoo! Techpulse.
2009 - 11
As I worked on creation of a help model that made access to help simpler and more contextual, I also began looking at modernizing content in help documents.
I work with writers and editors to simplify documentation through use of personal tone, reduction of text-wall effect, balancing of visual techniques and emphasis on succinct explanations.
2017 - 18
My work with content ranges from creation of UI text guidelines to re-design of documentation pdf to designs of printed booklets.
In the process, I have been establishing guidelines to modernize content and also refining design of topic pages so that they are easier to read and access.
I care about strategic vision and obsess over details. I think about the why and marvel at the unknown.
Working on digital experiences since 2004, I provide all aspects of product and user experience design. I have worked for—Barnes and Noble, Apple, Yahoo!, MijnAlbum.
Currently, I am a lead designer in Juniper Networks.
I have been published in A List Apart and UX Booth. My favorite pastimes include walks in woods, diy projects and kathak.
I can be reached at email@example.com or LinkedIn.
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