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Guidelines
VARIOUS
2009-11, 2017-2018
content strategy

I provided architecture of web content through Gap Analysis, Content Inventory, Content Template, Taxonomy, Voice/Tone Guidelines, and Iterative Reviews.

I also provided all sorts of copy: UX, informal, scholastic, technical, promotional, journalistic.

I led the efforts to stragetize and modernize content in Yahoo! and Juniper Networks.

Analysis
Checklist
Content
content strategy  .  content modernization