Yuzu Readeris a reading app targeting college students.
A unified design was required for several platforms so that users could switch between different devices and still get a seamless reading experience.
I worked with Product team as well as Research team to understand which aspects of the previous Reader needed to be removed, hidden and emphasized.
I created several versions or wireframes that would capture the business
requirement. Main focus was to provide a reading experience that was uninterrupted but allowed for several features like Search, annotations and library management.
In designing for the interactions, my goal was to ensure that features were easy to find and yet unobtrusive. To emphasize the idea of subtlety, any redundant UI was given secondary
hierarchy and as the design lead, I ensured that the designs were simple as well as light enough that text and reading experience become the primary focus.
I care about strategic vision and obsess over details. I think about the why and marvel at the unknown.
Working on digital experiences since 2004, I provide all aspects of product and user experience design. I have worked for—Barnes and Noble, Apple, Yahoo!, MijnAlbum. Currently, I am a lead designer in Juniper Networks.
I have been published in A List Apart and UX Booth. My favorite pastimes include walks in woods, diy projects and kathak.
I can be reached at firstname.lastname@example.org or LinkedIn.
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