I conducted semi-formal interview sessions, the aim being to understand how people plan for and spend weekends. This exploratory study suggested that apart from their interests, people watch out for:
In designing for the visuals, my goal was to evoke a sense of relaxation.
To emphasize the idea of weekend through design, I used rejuvenating colors and a friendly vibe. The site is structured to indicate the "anticipatory" and "fun" aspects of weekend.