website — concept, UX,
visual, IA — 2014-15
home page of yowpla
Yowpla is a weekend planner.
The problem this app tries to solve is the one most busy individuals and families face every weekend: how to make the best of the coveted free time every week?
I conducted semi-formal interview sessions, the aim being to understand how people plan for and spend weekends. This exploratory study suggested that apart from their interests, people watch out for:
- weather,
- discounts and
- travel
wireframe-home page
wireframe-new account
wireframe-inside page
In designing for the visuals, my goal was to evoke a sense of relaxation.

To emphasize the idea of weekend through design, I used rejuvenating colors and a friendly vibe. The site is structured to indicate the "anticipatory" and "fun" aspects of weekend.
yowpla logo
yowpla screens
yowpla screens
concept   .   UX   .   visual .   IA